The 10 Flatteners
The New Age of Creativity: When the Walls Came Down and the Windows Went Up.
2. The New Age of Connectivity: When the Web Went Around and Netscape Went Public
3. Work Flow Software
4. Uploading, Harnessing the Power of Communities
10. The steroid
The metaphor of a flat world, used by Friedman to describe the next phase of globalization, is ingenious. It came to him after hearing an Indian software executive explain how the world’s economic playing field was being leveled. For a variety of reasons, what economists call “barriers to entry” are being destroyed; today an individual or company anywhere can collaborate or compete globally.